Published Billboard

My final Billboard design was something I aimed to make aesthetically pleasing, as typically the purpose of a billboard is something that you would drive by and read because it has caught your eye,  especially with London's traffic congestion.
This was also my reasoning for my Color scheme red and Black on black and white background, this allowed the Text to take full spotlight, whilst still displaying London's west end beautifully. Initially I was skeptical about putting black text on a back and white background but once I adjusted the brightness and the contrast to make the top of the image lighter, the black worked well.